TierOne BizPrep
Log inStart free
Introductory events (grades 9–10)

FBLA Introduction to Marketing Concepts practice test

Introduction to Marketing Concepts is an introductory event for 9th and 10th grade members covering the marketing mix, market research, consumer behavior, and the basics of promotion and selling.

Take a full Introduction to Marketing Concepts practice test All FBLA events

Topics on the FBLA Introduction to Marketing Concepts test

  • The marketing concept and the four Ps
  • Market research and segmentation
  • Consumer behavior
  • Product development and branding
  • Pricing basics
  • Promotion and selling

Free FBLA Introduction to Marketing Concepts practice questions and answers

Try each question before opening the answer. Every AI practice test explains its answers the same way.

  1. Question 1

    Dividing a market into groups by age, income, and gender is called:

    1. ADemographic segmentation
    2. BGeographic segmentation
    3. CPsychographic segmentation
    4. DBehavioral segmentation
    Show answer

    Answer: A. Demographic segmentation

    Demographics are measurable population traits. Psychographics cover lifestyles and values; behavioral segmentation looks at usage and loyalty.

  2. Question 2

    Which is an example of the “place” element of the marketing mix?

    1. AA 20% off coupon
    2. BChoosing which stores carry the product
    3. CThe product’s packaging
    4. DA TV commercial
    Show answer

    Answer: B. Choosing which stores carry the product

    Place (distribution) is about getting the product to customers. Coupons and ads are promotion; packaging is part of the product.

  3. Question 3

    Information a business collects firsthand through its own survey is:

    1. ASecondary data
    2. BPrimary data
    3. CCensus data
    4. DSyndicated data
    Show answer

    Answer: B. Primary data

    Primary data is gathered for the current purpose. Secondary data was already collected by someone else.

How to study for FBLA Introduction to Marketing Concepts

Be able to sort any example into one of the four Ps and one of the segmentation types. Classification questions make up a large part of this test.

Read the full FBLA study guide

Want more Introduction to Marketing Concepts questions?

Generate a 5, 10, or 25 question Introduction to Marketing Concepts practice test with new questions every time, explanations for every answer, and your scores saved to your dashboard. It’s free.

Start practicing free

FBLA Introduction to Marketing Concepts FAQ

How many questions are on the FBLA Introduction to Marketing Concepts test?

Introduction to Marketing Concepts is an objective test event. Under the current guidelines, FBLA objective tests are typically 100 multiple-choice questions in 50 minutes. Check the official FBLA competitive event guidelines for your season and conference.

Who can compete in Introduction to Marketing Concepts?

Introduction to Marketing Concepts is one of FBLA’s introductory events, which are open to members in 9th and 10th grade.

What topics are on the FBLA Introduction to Marketing Concepts test?

Expect questions on the marketing concept and the four Ps; market research and segmentation; consumer behavior; product development and branding; pricing basics; and promotion and selling.

Are these official FBLA Introduction to Marketing Concepts questions?

No. The sample questions are original and written in the style of FBLA objective tests. TierOne is an independent study aid and is not affiliated with FBLA.

More introductory events (grades 9–10) practice tests